For years, satellite media tours have offered executives the opportunity to share their message through broadcast stations across the country, all from a single broadcast studio. While the pandemic initially impacted the opportunity to conduct satellite media tours, emerging video technologies have opened up many new possibilities.
Russell Grant is the principal and founder of Live Shot Media, a one-stop video and live broadcast production company. Russell and his team of broadcast professionals have produced hundreds of radio and television media tours over the past 25 years. These tours have amplified the message of Fortune 500 and industry-leading companies and many non-profit organizations.
Look Left’s Davida Dinerman and John Moran sat down with Russell to explore how satellite media tours are evolving and what executives can do to prepare.
01:35 - The description and value of satellite media tours.
03:50 - How has streaming video impacted media tours?
05:41 - The importance of a distinctive news hook.
08:41 - Covid-19’s impact on satellite tours.
11:32 - The differences between in-studio and remote interviews.
15:48 - How producers manage interviews and provide feedback to guests during a tour.
18:19 - Unique locations for remote interviews and the importance of tying the location to your message.
24:16 - Best practices for doing multiple interviews in a short period of time.
28:23 - The value of media training prep sessions before a satellite tour.