Wicked smart content
Words matter. And a strategy behind those words matters just as much. Look Left’s digital content team understands the market, the buyers and the bots, and delivers smart, useful and optimized content that reflects the voice and point of view of your subject matter experts.
The right mix of optimized content
Look Left has content expertise across multiple channels to give potential customers access to your story however they like to consume it. We’ll show the right mix and then do the cooking for you.
Earn third-party validation through targeted articles in business and trade publications.
Website + blog content
Discover and convert qualified leads through search-optimized content that guides customers through their journey.
Give your thought leadership a voice — literally — with Look Left’s former radio folks turned podcast specialists.
Use your messaging to speak directly to potential customers and the problems they need you to solve.
Tell your story in visual form with graphics that get right to the point.
Surveys + research reports
Harness the power of data to give life to your message and validate the power of your services.
"People don't always realize how to write for the web. Your column was right to the point and the perfect length."
Commonly questions about content marketing
Where do you get ideas for content?
Look Left’s approach combines four key perspectives to shape content strategies and calendars: the market, the buyer’s desires, the builder’s technical job to be done and the bots. With that intelligence in hand, we add your technical advantages and points of voice, all delivered in a clever medium.
Can we write our own stuff?
Sure. But we’re going make some strong suggestions on key topics, digital optimization and editing to make sure that content gets seen by both the buyer and the bots.
Our stuff can be pretty technical — can you write that?
We’re not going to write code, documentation or anything a developer would follow. But usually with an interview and some research, we can tackle technical content and translate complex concepts into everyday language. We can also connect you with partners who specialize in the geekiest of content.
Can you work directly with SMEs?
Absolutely, it’s something our content team has done hundreds of times. Your executives often have a narrow window for meeting with us, and we have a successful formula for getting the most information in a limited amount of time. And occasionally we’ll assign a single Look Left expert to one of your experts, so both get to know each other to work efficiently.
How does the content creation process work?
We create a 90-day content strategythat outlines what we need to write, and bring those topics to your subject matter experts for their invaluable insight and perspective. Then we type furiously. Once a piece is written, we’ll get approval and edits based on your internal process. Nothing gets posted, printed or published without final approval from all stakeholders and a proofread from a third-party editing service.
Work with us
Shift the spotlight
Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.
Earned media + influence
Our experts get you coverage in the best possible outlets for awareness with relevant audiences.
Look Left creates integrated keyword, optimization and content strategies to get Google’s attention. Technical folks don’t search for Gartner acronyms, they search for answers to problems. We’ll make sure your solution is the one they click.
Look Left clients overcome great odds to build and deliver industry-defining technology. Our messaging brings that advantage to life, going beyond the buzzwords to prompt action against real-life problems.
There was a time when earned and owned media wouldn’t attend the same parties together. Now they’re BFFs. We’ll develop the perfect mix of paid, earned and owned media for the best recognition and ROI.