Paid Media

Powerful paid media

We’ll show you all kinds of clever strategies to get earned and organic attention. But sometimes, you just need to pay to get the spotlight. We’ll show you what’s perfect for earned, what needs to be paid and how the combination delivers huge brand recognition and ROI.


B2B paid media + content marketing
Our paid media strategies start at objectives and end with ROI. From our POV, there is no one-size-fits-all approach, so we work with clients to build prescriptive paid programs that up-level our earned and owned media efforts. We’ll handle everything including campaign strategy, audience targeting, copywriting, regular optimization and comprehensive measurement — you just enjoy the results.

Paid search (PPC)

Complement your organic SEO strategy by capturing clicks from the most strategic keyword set possible.

Social media strategy

Maximize your content visibility, drive qualified traffic and mobilize key tech communities across all critical B2B channels.

Performance native + syndication

Maximize the impact of your outstanding earned coverage by amplifying it across other relevant publications.

Account-based marketing

Build awareness and drive traffic from a hyper-focused set of contacts and prospective companies.

Retargeting + remarketing

Capture the attention of previously interested customers and re-engage them at the most opportune moments.

Event geotargeting

Target prospective customers on-site at key industry conferences and events.
“Look Left increased our organic conversions by 276% in a single year. They’re strategic partners in every sense, and they’ve never led us astray.”

Arta Shita

Director of Growth Marketing, Mezmo


Common questions about paid media

How much do I have to spend to be successful?

Though it largely depends on the channel, audience and associated keywords, out-of-pocket media spends of as little as $1,500 a month can have a positive impact on your marketing objectives.

Can I pay to rank for competitive keywords?

Yes. A comprehensive paid search strategy will allow you to pay for clicks and generate traffic that doesn’t require you to wait to out-rank your competitors in the organic results.

Can I pay to show up when people search for my competitors?

Yes. We’ll work with you to understand the primary reasons why you want to capture that traffic and devise the best approach for achieving the desired results.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.

More Services

Earned media + influence

Our experts get you coverage in the best possible outlets for awareness with relevant audiences.


Look Left creates integrated keyword, optimization and content strategies to get Google’s attention. Technical folks don’t search for Gartner acronyms, they search for answers to problems. We’ll make sure your solution is the one they click.


Look Left has industry experience, creativity and SEO chops to craft optimized content that inspires and drives qualified traffic to your website. Our content goes beyond the keywords to deliver value to your audience.


Look Left clients overcome great odds to build and deliver industry-defining technology. Our messaging brings that advantage to life, going beyond the buzzwords to prompt action against real-life problems.

Awards & Recognition

Gold Winner of Hermes Creative Awards 2024Gold Winner of Hermes Creative Awards 2023Platinum Winner of Hermes Creative Awards 2023Inc. Best Workplace 2023