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Infrastructure

B2B tech PR + content for infrastructure innovators

You create the stuff under the hood that drives IT: hardware, software, networks.

Your content marketing and PR strategies should be built by a team that understands the infrastructure space inside and out — and can tell your unique story to the right people.

The secret sauce for B2B tech PR

Look Left experts have spent decades working with infrastructure clients and expanding profiles through strategic media and analyst relations, SEO prowess and impactful content.

Here’s how. 

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Contact us

Take an integrated approach

Integrated PR and content marketing might include a campaign to announce a new product, submit a request for proposal (RFP) to speak at KubeCon, or apply for the IDC Future Enterprise Awards.

Talk to the market, buyers and bots

Engineers don’t google category acronyms, they search for answers to problems. We write content that’s SEO optimized around these keywords, guides your audience through specific challenges and is authentic to your brand.

Leverage B2B influencers

Thirty seven percent of consumers trust influencers over brands. While B2B influencer marketing is still in the early adopter phase, infrastructure companies can use developer advocates, open-source contributors and speakers at conferences to boost awareness and trust.

“Instrumental in successfully positioning Aerospike in a crowded market.”

Bill Odell

CMO, Aerospike

Look Left clients get featured in:

Our Services

Earned media + influence

Our experts get you coverage in the best possible outlets for awareness with relevant audiences.

SEO

Look Left creates integrated keyword, optimization and content strategies to get Google’s attention. Technical folks don’t search for Gartner acronyms, they search for answers to problems. We’ll make sure your solution is the one they click.

Content

Look Left has industry experience, creativity and SEO chops to craft optimized content that inspires and drives qualified traffic to your website. Our content goes beyond the keywords to deliver value to your audience.

Messaging

Look Left clients overcome great odds to build and deliver industry-defining technology. Our messaging brings that advantage to life, going beyond the buzzwords to prompt action against real-life problems.

Paid Media

There was a time when earned and owned media wouldn’t attend the same parties together. Now they’re BFFs. We’ll develop the perfect mix of paid, earned and owned media for the best recognition and ROI.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.

News

Content
We’re creative writers, professional editors and SEO experts. We love words and know a lot of them. Look Left is pretty damn good at finding relevant topics and writing  on behalf of engineers, managers and CEOs to make them sound as smart as they are.
Learn how B2B tech companies can benefit from generative AI tools like ChatGPT to create impactful blog posts. Discover tips for educating AI models through prompt engineering, ensuring timeliness, accuracy and addressing biases.
AI-generated content can save B2B marketers a lot of time, but at what cost? Here are 5 tips to use the technology to your benefit without compromising quality.
Look Left Marketing announces new brand messaging and identity.
Exploring the pros and cons of including a media embargo strategy in your PR plan for product announcements.
These tips from the Look Left smartypants will help marketers and PR pros take what they've learned in 2023 and apply them for success in the New Year.

Awards & Recognition