Over the past 45 years, Wayne Rash has covered every inch of the tech space.
Among his many notable posts, Wayne was executive editor at eWEEK, eWEEK.com, and Ziff Davis Events. He was a senior contributing editor and a senior analyst in the InfoWorld Test Center. Additionally, Wayne worked as a reviewer for Federal Computer Week and Information Security Magazine. He also ran the reviews and events departments at CMP's InternetWeek and was a long-time columnist for Byte Magazine. Today, Wayne is based in Washington, DC, and contributes to Forbes, U.S. News & World Report, CNN_Underscored, and Red Ventures.
In addition to his work as a reporter, editor, and reviewer, Wayne has authored five books, including Politics on the Nets: Wiring the Political Process, a 1997 work examining the emerging role of the internet in politics. Wayne also pioneered the use of big data analysis in his reporting. As part of his coverage of the 2016 presidential primary season, he was able to show a likely win for Donald Trump.
Wayne is a retired naval officer and a former news director for a number of radio and television stations in Virginia.
In this episode of the Look Left @ Marketing podcast, Davida Dinerman gets Wayne Rash’s insights on a wide variety of topics. Here are a few of the highlights:
01:51 - 20 years of service in the U.S. Navy
03:31 - Technology advances through the years
04:45 - Early online communities that foreshadowed social media
05:48 - Tech that had promise but went bust
06:53 - The current state of tech journalism
09:52 – How content properly generated by companies can be helpful and influential.
11:45 - How to break into the news business
13:29 - The best way to grab the attention of a tech journalist
16:59 - Predictions for what’s ahead in technology
20:29 - The problem with building security into products
22:18 - The bleak outlook for tech journalism