Look Left’s experts get the technology and media landscape — inside and out. We craft and place compelling stories where your potential customers will see them to increase brand awareness.
We identify themes and topics you want to talk about and create targeted opportunities.
We craft everything from media kits to executive bios to explain who you are to the media.
We prepare your spokespeople for media briefings to deliver messaging with impact.
We build relationships with the people and organizations your customers listen to most.
We write creative submissions that earn the recognition and audience you deserve.
We prep communications that help you navigate sensitive situations with empathy and ease to shift the spotlight.
"What Look Left was able to do for us should be a case study taught in universities around the world."
Media coverage is all about who you know, right?
Not exactly. Reporters aren’t taking drive-through orders from their friends and acquaintances. There’s still the need for a story. We’ll help you craft it and get it in front of the publications most interested in learning more.
We don’t talk to the media often. What should we say?
Look Left has expert media trainers and some clever messaging tools and strategies to help even the least experienced subject matter expert.
Is media relations just interviews?
Not anymore. There’s never been a greater appetite from media publications for contributed content from thought leaders. Based on our insight of the market, buyers and bots, we can tell you what topics will garner the most attention, align them to your innovation and point of view, and write and place content.
How do you measure the impact of media coverage?
There’s no one “magic” measurement, but multiple lenses that tell a full story of how the program is going. Backlinks. Branded searches. SOV for the company and the market category. Referral traffic (when relevant). And many others.