How to fuel developer love with PR and content marketing

Developers are the heart and soul of the tech industry and influence tens of billions of dollars of tech spend. Today, there are more companies than ever solving problems for developers with a product-led strategy. Look Left helps these innovators create categories, boost awareness and earn developer love.

Work with people who get dev culture

Developers hate marketing BS. Choose an agency that knows where people who buy and use developer technology get their information. Your agency should get the tech, the language and the culture.

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Talk to the market, builders and bots

Developers don’t care about Gartner magic quadrants. Builders look for ways to solve problems in the most efficient and innovative ways, at work and often on weekend projects. Write useful content that’s SEO optimized around the jobs to be done and is authentic to your brand.

Position your developers as thought leaders

Excellent docs, blogs and talks go a long way with developers. Create multiple pieces of content on a single topic and have your PR team place them to boost brand awareness. We can’t write your docs or code, but we’ll get technical content the attention it deserves.

Product-led growth

The developer technology space is one of the most innovative categories because it’s often led by developers solving problems they’ve personally experienced. Combining a product-led growth strategy with smart PR and content marketing can accelerate technology adoption and shine a spotlight on your brand.

"What Look Left was able to do for us should be a case study taught in universities around the world."

Nathan Burke

CMO, Axonius

Look Left clients get featured in:

Our Services

Earned media + influence

Our experts get you coverage in the best possible outlets for awareness with relevant audiences.


Look Left creates integrated keyword, optimization and content strategies to get Google’s attention. Technical folks don’t search for Gartner acronyms, they search for answers to problems. We’ll make sure your solution is the one they click.


Look Left has industry experience, creativity and SEO chops to craft optimized content that inspires and drives qualified traffic to your website. Our content goes beyond the keywords to deliver value to your audience.


Look Left clients overcome great odds to build and deliver industry-defining technology. Our messaging brings that advantage to life, going beyond the buzzwords to prompt action against real-life problems.

Paid Media

There was a time when earned and owned media wouldn’t attend the same parties together. Now they’re BFFs. We’ll develop the perfect mix of paid, earned and owned media for the best recognition and ROI.

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Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.


We’re creative writers, professional editors and SEO experts. We love words and know a lot of them. Look Left is pretty damn good at finding relevant topics and writing  on behalf of engineers, managers and CEOs to make them sound as smart as they are.
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Awards & Recognition

Gold Winner of Hermes Creative Awards 2024Gold Winner of Hermes Creative Awards 2023Platinum Winner of Hermes Creative Awards 2023Inc. Best Workplace 2023