In this episode of Share of Voice, Jennifer Tanner talks with FusionAuth CMO and messaging consultant Story Tweedie-Yates about why positioning is so hard to get right— and how to actually get it done. Story breaks down real-world examples from her work with cybersecurity startups and shares practical ways to use AI tools like ChatGPT without falling into the generic messaging trap.
Story and Jenn discuss:
- Navigating an uncharted marketing territory like a digital explorer.
- Why positioning is a decision-making exercise, not just clever wordplay.
- Leveraging generative AI for creative messaging brainstorming.
- Validating positioning through customer research and A/B testing.
- Four critical positioning challenges and how to overcome them.
Unlock your startup's true potential by mastering the art of positioning. Your message is your most powerful weapon – sharpen it, refine it and watch as it cuts through the noise to connect with the customers who need you most.
Thank you for listening! Don’t forget to follow, rate, and review the podcast and tell us your key takeaways!
Connect with Story Tweedie-Yates
Connect with Look Left Marketing
.png)
