Building a B2B marketing engine from scratch isn’t for the faint of heart, but Kiley Nichols makes it sound almost fun. On this episode of Share of Voice, Jennifer Tanner chats with Kiley, head of marketing at NetBox Labs, about what it really takes to launch and scale a successful marketing program at a growing startup.
Kiley Nichols and Jennifer discuss:
•The importance of starting with content in marketing
•Why budget planning should align with anticipated marketing goals
•How hiring a field marketer can significantly impact event success
•Using tools and freelancers to help scale marketing efforts
•Using AI to augment marketing efforts and improve efficiency
🔑 Key Timestamps:
03:01 Tools for Scaling Marketing Efforts
04:27 Hiring for Impact06:08 Budgeting Strategies for Startups0
8:00 Navigating Challenges in Startups09:02 Measuring Success and Key Metrics0
9:53 Celebrating Wins and Team Contributions
11:35 Fostering Creativity in Marketing
12:10 Leveraging AI in Marketing
13:32 Actionable Advice for Listeners
Connect with Kiley
Connect with Look Left Marketing
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