In this episode of Share of Voice, Jennifer Tanner talks to Julie Kirby, a PR specialist at London-based Clariant Global, to talk about the state of tech media in the UK and what it really takes for U.S. brands to break through internationally. Julie and Jennifer also explore how PR teams in different countries (and agencies) can work together to get great results. Jule also shares her insights on everything from how UK editors feel about AI-generated content (spoiler: they’re not fans), to why trade media may be your highest-ROI channel.
🔑 Key Timestamps
- 00:31 – How the UK Tech Market Compares to the U.S.
- 02:13 – Where Growth Is Happening: AI, Data Centers, and Cybersecurity
- 03:31 – Why AI Is Driving Massive Shifts in Data Center Demand
- 03:45 – The UK Media Landscape Is Changing—Here’s What’s New
- 04:17 – UK Editors Say “No Thanks” to AI-Generated Content
a - 06:12 – Integrated PR Services Are No Longer Optional
- 08:09 – What Clients Really Want: Honesty, Not Hype
- 10:39 – Trade Media Delivers Real ROI—Here’s the Proof
- 11:23 – Trust, Transparency, and the Power of True Partnership
- 14:18 – Why Boots on the Ground Still Matter in International PR
- 17:32 – Want to Break Into the UK? Start Here
- 19:31 – What Separates a Good Partner From a Great One
- 22:47 – Great Coverage Still Starts With Great Interviews
- 24:03 – Julie’s Action Item: Set a Goal and Go After It
Connect with Julie Kirby
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