Want Coverage? Explain the Biz Value of your Technology

Chris Preimesberger has been covering and analyzing IT business and innovation since 1995 and serves as the editor-in-chief at eWEEK.

Chris Preimesberger has been covering and analyzing IT business and innovation since 1995. Currently, he is editor-in-chief at eWEEK - for over two decades, one of the leading outlets for information technology news, reviews and features.

In addition to his chores running eWEEK, Chris is also busy these days with the #eWEEKchat on Twitter (which you can easily join via Crowd Chat) and in the process of producing the eSPEAKS video-interview series and a new podcast.

  • 01:26 - Reporters today must be jacks-of-all-trades.
  • 02:55 - eWEEK’s evolution mirrors tech’s evolution.
  • 06:20 - A quick look at developments at eWEEK.
  • 08:17 - The art of translating complex technologies into compelling business stories.
  • 10:00 - Executives need to be able to explain the business value of their technology.
  • 13:15 - COVID-19’s impact on collaborative technologies.
  • 15:20 - Conferences will never be the same, but they will be back.
  • 15:40 - The business executives that Chris enjoys interviewing.
  • 16:23 - Working well with PR professionals.
Chris Preimesberger
tech it

More Episodes

See all
See all
Look Left experts share emerging content marketing themes and insights from Content Marketing World 2023.
Use these tips from the Look Left smartypants to integrate generative AI in your B2B tech content marketing and PR strategies.
A B2B rebrand isn't easy, but with the proper planning and team, you can pull it off successfully and on time.
Deb Radcliff explores the latest in cybersecurity and what to expect at RSA 2023.
With more than four decades of writing about technology, Wayne Rash shares his unique insight with Look Left’s Davida Dinerman.
Look Left discusses strategies for creating lead generation content in B2B marketing.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.