Allison has been covering marketing and advertising for the past decade. There is so much to talk about in martech and adtech – from the impact of data privacy regulations like CCPA and GDPR to ever-growing technology solutions to trends related to consumer habits. And, of course, these days COVID-19 commands everyone’s attention.
- 00:50 – COVID-19 impacts every aspect of business coverage.
- 04:05 – Reduced M&A activity in adtech – even prior to COVID-19.
- 06:10 – Don’t expect CCPA enforcement to be delayed.
- 08:40 – Should Facebook police health-related posts?
- 10:25 – Personalization efforts beset by lower than expected ROI and consumer privacy concerns.
- 13:28 – Apps Fight COVID Project.
- 15:18 – A reporter’s thoughts on what makes for a great executive interview.