Before starting her firm, MK Media Training, Melody spent many years in the communications industry - as a journalist, corporate marketer and agency PR executive. During that time, she coached countless experts, from B2B CEOs to scientists, authors and celebrities. With Melody’s guidance, these professionals learned how to tell their stories with skill and confidence. Look Left’s Davida Dinerman and John Moran recently connected with Melody to discuss effective communication and presentation strategies. Here are some highlights of the conversation:
01:45 - Melody’s Keys to Successful Communication - the Four As (Authenticity, Assessment, Anticipation and Agenda)
06:01 - Being prepared but conversational in media interviews
12:56 - Getting C-level executives serious about practice and coaching (it doesn’t come easy)
18:02 - Being persuasive means projecting energy and confidence
20:50 - Corporate messaging when it comes to diversity, equity and inclusion
29:36 - Talk is cheap; companies need to put into practice the values they espouse
31:44 - Continuous improvement; executives must review past presentations and practice to get better
