The Scoop on Political Messaging and Media Relations

Peter Arnold was a speechwriter for George H.W. Bush and has managed media campaigns on high-profile public policy issues.

For the past 35 years, Peter Arnold has been immersed in the high-stakes world of Washington political and corporate affairs. Following his years as a White House speechwriter during the Reagan and Bush administrations, Peter began leading national media campaigns, including serving as director of public affairs for UN-50, which organized the United Nations' 50th anniversary.

In 1998, Peter founded Arnold Consulting in Washington, D.C. Since that time, he has managed successful government and media campaigns on some of the nation’s highest-profile public policy issues of the past quarter-century.

Look Left’s Davida Dinerman and John Moran recently caught up with Peter to talk about his illustrious career and the best ways for corporate leaders to communicate in today’s fast-paced media climate. Here are a few of the highlights:

01:43 - Tips for planning a successful communications campaign

04:37 - Corporate executives should not treat speeches like policy papers

06:10 - Tech companies need to earn the trust of consumers and policymakers

09:03 - Most people would be shocked to know how much of their data is gathered by tech giants

12:13 - Allocating financial resources for 2021 political and corporate campaigns

16:53 - Peter’s experience as a White House speechwriter

22:10 - Having a front-row seat for many of the dramatic events of the late 1980s

24:44 - How should companies handle negative news?

26:42 - Suggestions for effective speeches

29:35 - An experience that left a lasting impression - the importance of “doing good things.”

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public affairs
political campaigns
peter arnold

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