In times of crisis, there’s a lot of scrambling, even for well-prepared organizations. When a real crisis hits — not an “event” or an “incident” — you haven’t seen everything. COVID-19 has had more than its share of “Oh s**t!” moments - situations that simply are not in even the best crisis or continuity plans. Yet, somehow you need to manage.
Bryan Scanlon, founder of Look Left Marketing, lays out a framework for companies to utilize in crisis situations. This framework values the importance of dousing immediate fires and looking ahead to prevent other fires from growing and spreading. It also provides a practical meeting structure and gets everyone focused.
In addition to this podcast, you can view an infographic of the framework.
Crisis Communications Starts with a Solid Plan
In times of crisis, little is known, but you have to have a plan for communicating to move you past the fire and toward redemption.
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With more than four decades of writing about technology, Wayne Rash shares his unique insight with Look Left’s Davida Dinerman.
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Look Left’s Bryan Scanlon and Matt Raven explore ways B2B companies can ensure their content attracts potential customers.
Jill Aitoro and Bill Brenner of the CyberRisk Alliance share their expectations for RSA 2022.
Look Left’s Davida Dinerman looks ahead to RSA 2022 with renowned cybersecurity thought leader Mathew Schwartz.
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