Crisis Communications Starts with a Solid Plan

In times of crisis, little is known, but you have to have a plan for communicating to move you past the fire and toward redemption.

In times of crisis, there’s a lot of scrambling, even for well-prepared organizations. When a real crisis hits — not an “event” or an “incident” — you haven’t seen everything. COVID-19 has had more than its share of “Oh s**t!” moments - situations that simply are not in even the best crisis or continuity plans. Yet, somehow you need to manage.

Bryan Scanlon, founder of Look Left Marketing, lays out a framework for companies to utilize in crisis situations. This framework values the importance of dousing immediate fires and looking ahead to prevent other fires from growing and spreading. It also provides a practical meeting structure and gets everyone focused.

In addition to this podcast, you can view an infographic of the framework. 

crisis communicaitons

More Episodes

See all
See all
Use these tips from the Look Left smartypants to integrate generative AI in your B2B tech content marketing and PR strategies.
A B2B rebrand isn't easy, but with the proper planning and team, you can pull it off successfully and on time.
Deb Radcliff joins Davida Dinerman to explore the latest in cybersecurity and what to expect at RSA 2023.
With more than four decades of writing about technology, Wayne Rash shares his unique insight with Look Left’s Davida Dinerman.
Bryan Scanlon and Matt Raven take a look at pillar pages and the importance of retention after a customer is on board.
Look Left’s Bryan Scanlon and Matt Raven explore ways B2B companies can ensure their content attracts potential customers.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.