Insights from a Marketing and Communications Veteran

Sandra King’s marketing and communication career is rich with experience — not to mention her admirable non-profit work.

Sandra King is a highly respected marketing and communications consultant. She has led teams in sales, marketing, communications and brand development. Sandra has worked with organizations such as Time Magazine, the Boston Red Sox, the UMass Boston and WGBH, one of America’s most storied PBS outlets. 

In addition to running her own marketing consulting firm STKing Associates, Sandra is a lecturer at Boston University for both the School of Business and the School of Hospitality Administration. She also guides the mentoring program for health sector MBA students at Boston University. 

As if all this isn’t enough, Sandra is a principal with the CREST internship program that places underrepresented minority college students and women in the commercial real estate industry. She is also on the board at Daily Table, a nonprofit community grocer dedicated to providing fresh and nutritious food to communities most in need at affordable prices. Sandra has also served on boards for WGBH, New England Baptist Hospital, The Museum of African American History and REACH, an organization dedicated to eliminating domestic violence

Davida Dinerman recently had a fascinating and wide ranging conversation with Sandra King on the Look Left @ Marketing Podcast. Here are just a few of the highlights: 

  • 04:35 - Sandra’s path to a marketing career
  • 06:48 - Listening skills are vital to a successful marketing professional
  • 09:05 - Classic marketing books that are a must-read
  • 14:40 - How has higher education handled COVID-19?
  • 23:41 - Young professionals starting careers in the year of remote work environments
  • 29:13 - Sandra’s multi-faceted consulting experience 
  • 34:46 - Is progress being made in hiring a diverse workforce? 
  • 38:15 - How did corporate America handle this year’s civil rights 
  • 41:51 - The importance of working with non-profit organizations
Sandra King
higher education

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