Entrepreneurs Need Innovative Ideas—and Communities

Scott Gerber is CEO of The Community Company, an organization that builds and manages communities for global brands.

Scott Gerber is CEO of The Community Company, an organization that builds and manages communities for global brands and media companies. Examples include the AdAge Collective, the Forbes Councils, the Business Journals Leadership Trust and the Young Entrepreneur Council, an invitation-only organization of some of the world’s most successful young entrepreneurs.

Scott is also a public speaker, syndicated columnist and author of “Never Get a ‘Real’ Job” and co-author of “Superconnector” - all about building business relationships that matter. He joins Look Left’s Bryan Scanlon to talk about the impact communities can have on your career and offers a few dos and don’ts for making the most out of the experience. 

  • 00:35 - On the importance of making mistakes -- and not making the same ones twice.
  • 02:35 - The best entrepreneurs aren’t necessarily risk takers, they’re risk mitigators.
  • 04:58 - Entrepreneurs can’t surround themselves with yes-men. Success requires a trusted circle of people who will not only have your back, but also call you on a bad idea.
  • 14:23 - Communities of peers are important, but to be of value, they must be organic in nature and be more than just a collection of people.
  • 20:58 - Being a valued part of a community -- and getting the most out of it -- starts with having a “giver” mentality.
  • 23:5 - When part of a community, you want to be a “connector,” not a “networker.”
  • 31:00 - Small, impactful circles of peers are more important than vast networks on social media.
Scott Gerber
The Community Company
business communities

More Episodes

See all
See all
Deb Radcliff joins Davida Dinerman to explore the latest in cybersecurity and what to expect at RSA 2023.
With more than four decades of writing about technology, Wayne Rash shares his unique insight with Look Left’s Davida Dinerman.
Bryan Scanlon and Matt Raven take a look at pillar pages and the importance of retention after a customer is on board.
Look Left’s Bryan Scanlon and Matt Raven explore ways B2B companies can ensure their content attracts potential customers.
Jill Aitoro and Bill Brenner of the CyberRisk Alliance share their expectations for RSA 2022.
Look Left’s Davida Dinerman looks ahead to RSA 2022 with renowned cybersecurity thought leader Mathew Schwartz.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.