View

Reporting on Technology in the Digital Age is Never Boring

Paul Gillin is an independent consultant, author, speaker, writer and Enterprise Editor at SiliconANGLE, with a career spanning 30+ years.

Paul Gillin is an independent consultant, author, speaker, writer and Enterprise Editor at SiliconANGLE

He has made his mark in the industry during an impressive career spanning all the changes of the past 30 years - from his time writing for Ziff Davis, to his years as editor-in-chief at Computerworld, to his work as one of the founders of TechTarget. Paul is also the author of five books and more than 300 articles on the topic of social media and digital marketing.

  • 00:59 - Is “digital transformation” a buzzword?
  • 04:27 - Technologies are getting a boost from the response to COVID-19.
  • 06:23 - Paul doesn’t love the term “artificial intelligence.”
  • 08:44 - How covering technology has changed in the digital era.
  • 11:19 - Advice for business executives on successful media interviews.
  • 16:57 - The difference between demographics and psychographics in marketing.
  • 20:42 - Recommendations for great webinars and video presentations.
  • 22:36 - What makes an effective PR pitch?
  • 26:42 - Paul’s thoughts on the state of social media.
Author
Tags
podcasts
Paul Gillin
SiliconANGLE
technology
IT
digital transformation
media relations
PR

More Episodes

See all
See all
Look Left experts share emerging content marketing themes and insights from Content Marketing World 2023.
Use these tips from the Look Left smartypants to integrate generative AI in your B2B tech content marketing and PR strategies.
A B2B rebrand isn't easy, but with the proper planning and team, you can pull it off successfully and on time.
Deb Radcliff explores the latest in cybersecurity and what to expect at RSA 2023.
With more than four decades of writing about technology, Wayne Rash shares his unique insight with Look Left’s Davida Dinerman.
Look Left discusses strategies for creating lead generation content in B2B marketing.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.