Since its inception, crafting relevant, well-written content has been a cornerstone of what makes Look Left Marketing different from other B2B agencies. Even with the tremendous team at Look Left, our content strategies took a massive leap forward when David Sprague joined the team three years ago.
David is a 12-year veteran of the enterprise marketing and PR industry and has produced all types of content — from security bylines to highly technical product-focused blogs, whitepapers, and more. He also spent many years on the radio, both in front of the mic and behind the glass, which helped establish his audio editing knowledge and helped build Look Left’s podcast program.
Get to know David and the rest of the Look Left Team in our new Meet the Team Q&A:
What is one contribution to this company, or to a client you’ve worked with, which you are most proud of?
We’ve helped one client build and maintain a content program built on SEO from the ground up. Through a combination of blogs, bylines, and e-books, they’ve achieved really impressive search results in a relatively short period of time. Further, we’ve gained their trust and are truly collaborative partners and teammates. It’s pretty gratifying to have that kind of relationship with a client, as opposed to being referred to as “the agency.”
What is your favorite part of the LLM work environment?
Despite being spread out across all four time zones, the team is remarkably close, and we work really well together. Before being in a remote-only environment, I wasn’t sure if that kind of tight-knit environment would be possible. We have great collaboration technology and even better people.
What do you consider your superpower(s) when it comes to PR and Marketing?
Taking complex topics, finding the most important or interesting nuggets, and transforming them into content that the target audience can relate to. Top-of-funnel B2B marketing content should be empathetic to the challenges the reader deals with every day and offer insightful suggestions to help them solve those challenges. I live for creating content that will help our clients’ customers navigate whatever journey they’re on.
If you could vacation anywhere in the world, where would you go and why?
We have three young kids, and we love them with every fiber of our being, but that said: anywhere quiet.
If you could have any superpower, what would it be and why?
I would possess the power to control the outcome of sporting events. Not for gambling purposes but to ensure that my beloved Mizzou Tigers make at least one Final Four prior to my passing.