View

Move. Or Get Moved. Welcome to Our New Look.

Look Left Marketing announces a new brand identity.

In business and life, change is always afoot. Sitting can be quite comforting, but you really need to move. Or you get moved

Movement is life. It’s good advice from Brad Pitt on how not to become a zombie in World War Z, as well as for how not to drag a business to a crawl. To better represent our values, beliefs, and offerings (and possibly add more literal and metaphorical zombie protection), we’ve moved to a new, bright brand look. We’ve gone from what — in retrospect — resembles a gray 1990s Berlin Wall with pops of graffiti to a cleaner, sharper representation of our agency. 

The pros at Finerfox (thanks, James!) and our own smartypants Liesse Jayalath (with around-the-horn help from the whole team) pushed us far. We’ve changed everything except the name, our core values, and how we deliver value to our highly technical clients. We got that stuff right (mostly) out of the gate.

The new brand solidifies and represents how Look Left shows up in the market. Our refreshing views (looking left), clever AF and optimized content, and a constant push to champion our clients in the market and with buyers, builders, and bots. The cleaner look, creative use of L variations and arrows, and other elements — big and small — represent the smartypants strategy we give to clients and our speed and skills in championing them.

Hope you like #411D87 (that’s purple for normal humans). After all, it’s a big leap for a guy who’s owned five #4A424E (gray) cars. There are some more surprises coming too, including a look behind the curtain on the way we service clients. We’ll be sharing the branded “Look Left Way,” which details our honed, but never perfected, method for swinging the spotlight in our clients’ direction. 

So what do you think? Share it. Tag us. Tell us what you think (good or bad), though our hope is that you like it. We certainly do. 

P.S. Want some branded swag? Sign up for our newsletter here, and drop us a note at hello@lookleftmarketing.com and we’ll be happy to send you some — right after RSA.

Author
Tags
communications
Company
branding
branding
brand relevance

More Posts

See all
See all
Migrating to a new website can be a daunting task. Follow these five steps to preserve your existing SEO value and traffic.
For the second year in a row, Look Left has been named one of Inc.’s Best Workplaces. Here, some of our superheroes share what makes Look Left so special.
The ultimate rebranding project plan for B2B tech companies that want to reintroduce themselves to the world.
Look Left wins platinum and gold Hermes Creative Awards for work with Sopheon and Aqua Security.
Considering a rebrand? This post outlines a rebranding project plan for companies that want to reintroduce themselves to the world.
Get the most out of RSA 2023 with these marketing tips from Look Left.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.