Well, it’s been an interesting year —an understatement to top all understatements.
What we thought would happen in 2020 was rendered null and void by the end of March, prompting most companies to make quick adjustments across nearly every segment of their business. That said, it was an unprecedented year for learning. We were more nimble than ever and operated with greater understanding for how the pandemic affected us individually and collectively.
With that in mind, the Look Left team drew on lessons from the last 12 months to present our thoughts on how to meet PR and marketing goals in 2021. Here’s to a truly happy New Year!