View

Episode 24: Melody Kimmel

Melody Kimmel has coached countless experts—including CEOs, celebrities and scientists—to tell their stories with skill and confidence.

When it comes to media training, Melody Kimmel is one of the country’s best. Before starting her firm, MK Media Training, Melody spent many years in the communications industry — as a journalist, corporate marketer and agency PR executive. During that time, she coached countless experts, from B2B CEOs to scientists, authors and celebrities.

With Melody’s guidance, these professionals learned how to tell their stories with skill and confidence. Look Left’s Davida Dinerman and John Moran recently connected with Melody on the Look Left @ Marketing podcast to discuss effective communication and presentation strategies. Conversation highlights include:

  • Executive media training shouldn’t focus just on the hard-to-answer queries: “They should think about the really tough questions, but sometimes, it's the easy ones that are the most important. Not only because they are likeliest to get them, but because it's getting [reporters] close to, ‘Who are you? And why are you here talking to me?’”
  • In today’s world of content-driven marketing, hiding from communication is no longer an option: “Now, more than ever, in the same way, you couldn't be the CFO if you were not good with numbers, everyone has to be able to communicate. Everyone has to consider themselves a brand strategist and a brand spokesperson.” 
  • There are things you can do in interviews that will prevent your words from being misconstrued: “One simple technique that people need to remember when they're being interviewed is to make sure the answer stands alone, that it does not require the question to set it up and for it to make sense. Even if the answer is clipped and replayed, forwarded or retweeted, you are in control to the greatest degree possible. You're not at the mercy of the meaning changing because of its new context.”

Listen to the podcast now, and subscribe to catch every episode.


Author
Tags
media training
media coaching
messaging
melody kimmel

More Posts

See all
See all
Exploring the pros and cons of including a media embargo strategy in your PR plan for product announcements.
These tips from the Look Left smartypants will help marketers and PR pros take what they've learned in 2023 and apply them for success in the New Year.
Look Left shares tips and tricks that can help marketers use AI to increase productivity, scale content strategies, tell their stories and more.
Discover why Look Left account leads focus on creating a personal PR relationship with clients to drive better tech marketing results.
Our clients are asking about how to use AI in B2B Marketing. You probably are, too. Here are the answers to the most frequently asked queries we get.
Get to know Look Left's Senior Digital Strategist John Masserini.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.