View

Episode 10: Shonali Burke

PR and social media consultant Shonali Burke says curiosity and learning are key to success — and should be lifelong endeavors.


Shonali Burke
 is a growth strategist who helps purpose-driven brands bring big ideas to life through Social PR. Over the past two decades, Shonali has worked with some of the most forward-thinking and innovative organizations in the world. 

She’s also an adjunct faculty member in The Johns Hopkins University’s M.A./Communications program and is currently enrolled in Harvard’s Business Analytics Program so she can help organizations better leverage data in their marketing efforts 

In this episode of the Look Left @ Marketing podcast, Bryan Scanlon talks with Shonali about lifelong learning, course corrections and how current events are affecting the way we all work.

Conversation highlights include:

  • Why multitasking is overrated: "It’s a different thing to be able to manage multiple projects well, but you still have to prioritize your time, you still have to prioritize your attention and energy because you still want to deliver the best possible outcome that you can for your clients. And that is not going to happen if your attention is divided."
  • The inability or unwillingness of many organizations to embrace flexibility drove Millennials to the “side hustle” mentality: “They just got so frustrated that they were like, ‘Fine, you’re not going to pay me enough or you’re not going to make it possible for me to do XYZ, I’ll just do it on my own.’ The Millennial generation is very, very interesting in their approach to the workplace. It is so diametrically different to Gen Xers, and they actually have a lot more in common with Boomers, I think, than they realize.”
  • On how the coronavirus pandemic has fast tracked digital transformation for many businesses: “I’m very impressed with the way organizations have just been dealing with this. And honestly, with a lot of businesses who have been resisting digital transformation -- well guess what my friends? You have had no choice. You are either going to fail and succumb to technology, which is basically the history of innovation, or you’re going to adapt and figure out a way to survive.”

Listen to the podcast now and be sure to subscribe to catch each episode when they’re available. Have an idea for the Look Left @ Marketing Podcast? Drop us a note at hello@lookleftmarketing.com.

 

Author
Tags
PR
wfh
lifelong learning

More Posts

See all
See all
Exploring the pros and cons of including a media embargo strategy in your PR plan for product announcements.
These tips from the Look Left smartypants will help marketers and PR pros take what they've learned in 2023 and apply them for success in the New Year.
Look Left shares tips and tricks that can help marketers use AI to increase productivity, scale content strategies, tell their stories and more.
Discover why Look Left account leads focus on creating a personal PR relationship with clients to drive better tech marketing results.
Our clients are asking about how to use AI in B2B Marketing. You probably are, too. Here are the answers to the most frequently asked queries we get.
Get to know Look Left's Senior Digital Strategist John Masserini.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.