In this PRNEWS article, Look Left’s Vice President and Head of Digital Matt Raven shares how to get Google's attention with AI-generated content. He wrote:
ChatGPT continues to be a hotly-debated topic for PR and marketing pros, and for good reason. The tool has forced the industry to rethink their content strategies, including how, if and when they should incorporate AI-generated writing into their plans, and whether the ethical concerns raised could impact those strategies.
Marketers are also now asking themselves how AI-generated content could impact SEO efforts. In short, according to Google, it doesn’t—just as long as you’re not trying to manipulate rankings or results. To the surprise of many digital marketers, last month Google published its guidance about AI-generated content, pointing out that its focus continues to be “on the quality of content, rather than how content is produced.”
While this direction is relatively straightforward, there are several nuances that marketers should consider.