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In this PR Daily article, Look Left shares best practices for adjusting your content strategy to align with Google’s “Helpful Content Update.”
Recently, Google announced the rollout of the “Helpful Content Update,” which targets content that prioritizes ranking first over user value. More specifically, Google confirmed that the update will ensure that what they deem as “unoriginal and low-quality content” doesn’t rank highly in organic search results. It’s been no secret that Google has been sunsetting keyword stuffing and manipulative tactics in favor of authentic and value-driven content for quite some time, and this latest update is the most recent in a decade-long battle to improve user search engine experience.
