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In his Bulldog Reporter article, Look Left Vice President and Head of Digital Matt Raven shared tips for making the most of B2B content marketing efforts through the use of SEO data. He wrote:
“While the classic components of messaging adjustments and media list refinement are still critical, few brands effectively incorporate SEO data to enhance their strategies. If you’re a beginner to SEO, this can seem like a daunting task. But leveraging this data is less complicated than it may seem. And when done correctly, it can help drastically improve the visibility and readership of your bylines, press releases and owned website content.”
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