Look Left to Present SEO and Digital Marketing Strategies at HITMC 2022

Look Left’s Matt Raven will discuss the science behind the art of content mapping for an inbound marketing plan.

SAN FRANCISCO—May 5, 2022—Look Left Marketing, an enterprise technology public relations and digital content and marketing agency, announced today that Matt Raven, vice president and head of digital, will be speaking at Healthcare and IT Marketing Conference (HITMC) 2022. 

In his session titled, Optimizing Content to Fuel Organic Traffic Growth, Raven will discuss the science behind the art of content mapping for an inbound marketing plan and why brands must also incorporate SEO data to enhance their strategies. 

The annual conference brings together the largest community of healthcare B2B and B2C marketers for focused sessions and networking. The session will take place on May 9 at 11:35 a.m. ET in Foxborough, MA. A summary of the top takeaways is available on the Look Left Marketing blog.

“Despite the time and resources spent developing assets, more than 90% of published content online never receives a single click,” says Raven. “As healthcare companies are becoming educators and publishers, they need to speak to both the buyers and the bots. My session will outline ways companies can successfully implement digital content strategies, and I’ll present an example of how we have accomplished this with our own clients.” 

If you’re interested in content, digital marketing, SEO or public relations services, contact Look Left Marketing at

About Look Left Marketing 

Look Left Marketing is a public relations and digital content marketing firm specializing in infrastructure technology. The Agency’s clients include some of the most innovative and disruptive companies in security, cloud, big data, open source, software-defined services, connectivity, health IT, AI and automation—all the bits and bytes that make the digital world smarter, faster and safer. 


Geena Pickering

Look Left Marketing 

Health IT
content marketing
digital marketing strategies
Look Left Marketing makes the Inc. 5000 National List of Fastest Growing Companies for the second year in a row.
Matt Raven, Look Left VP and Head of Digital talks successful website migrations on PRNEWS.
Look Left Marketing is honored by the PR Club with a Bell Ringer Award for the best B2B brand building campaign
In this PRNEWS article, Look Left’s Vice President and Head of Digital Matt Raven shares how to get Google's attention with AI-generated content.
Look Left Marketing has been recognized as one of Inc.’s Best Workplaces for a second consecutive year.
Winning entries were strategic B2B tech PR and SEO client campaigns 

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.