In his latest Forbes Technology Council article, Look Left Co-founder and Principal Bryan Scanlon explains how one Pulp Fiction character exemplified crisis communication at its finest. He wrote:
“The Wolf is the boss at the scene, empowered by Marsellus. And in a crisis, you need one individual—usually the CEO—to quickly set direction, make assignments and shut down endless debate or nonessentials. Also, petty pandering, politics, rank and defensiveness should be quickly dealt with.
When The Wolf quickly and coolly gives an order, Vincent, who created the mess in the first place, replies, “‘Please’ would be nice.” The Wolf replies: “If I’m curt with you it’s because time is a factor. I think fast, I talk fast and I need you guys to act fast if you wanna get out of this. So, pretty please. With sugar on top.”
Read the full article.