View

B2B to DTC and Back Again: How Tech Influences the Way Brands Sell

Zohar Gilad, CEO of Fast Simon, discusses the shift towards e-commerce in DTC B2B sales. Learn how brands are meeting the demands of modern wholesale buyers.

Fast Simon CEO and Look Left client, Zohar Gilad, discusses the evolution of retail from traditional methods to the direct-to-consumer (DTC) model, emphasizing how technology is reshaping sales strategies. DTC brands are now leveraging e-commerce technologies to enhance their B2B offerings, focusing on powerful search functions, personalized experiences, and tailored product recommendations. This transition allows these brands to meet the expectations of modern wholesale buyers, who increasingly demand seamless, consumer-like online shopping experiences.

Read the full article
Read the full article
Tags
Total Retail
Fast Simon
E-commerce

More Client News

See all
See all
In this article on The Hill, Baffle calls for urgent action to ensure the responsible development and deployment of AI.
The LockBit ransomware group is escalating its tactics, threatening to leak massive amounts of stolen data.
Discover how TikTok's unique blend of entertainment and commerce is transforming the retail industry.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.