We know we’re great at providing PR and marketing for cybersecurity companies. Still, it’s nice to have some external validation every so often. That’s why we were excited to learn that we won The Hacker News’s Cybersecurity Stars Award in the Best Cybersecurity Marketing Agency category.
So, what set us apart from the rest and helped us gain this recognition as a top cybersecurity marketing agency? In short: specialization, experience, results, and a healthy obsession with how people discover information.
We Speak Fluent Cybersecurity
Unlike generalist agencies, we understand the terminology, technologies, and industry dynamics that shape the security market. More than half of our clients are cybersecurity companies, and we’ve spent the last decade learning the difference between a vulnerability scanner, an attack surface management platform, and whatever new category Gartner invented this quarter.
Our team understands complex technical concepts, enabling faster onboarding, stronger storytelling, and more credible engagement with the media, analysts, and buyers.
We’ve Been Doing This for a While (and It Shows)
Collectively, our team brings decades of experience, working across agencies, in-house at tech companies, and directly with CISOs. We understand the technology, the market, the buyers evaluating solutions, and the practitioners responsible for implementing them.
This knowledge lets us develop highly effective PR and marketing strategies that resonate with journalists, buyers, and security practitioners.
PR Isn’t Enough Anymore
The way people find information is changing. Increasingly, buyers aren’t just searching Google; they’re asking AI assistants for recommendations and explanations.
PR used to be about getting visibility by being mentioned in the press. Now, it’s also about leveraging that credibility to get AI-powered answer engines to surface our clients in answers. When someone asks an AI assistant about attack surface management vendors or threat intelligence platforms, the companies most likely to be surfaced are those with strong earned media coverage, authoritative content, and original research.
To improve our clients’ visibility across AI-powered answer engines, we help them create structured, authoritative content, develop original data that AI assistants love to cite, and publish consistent thought leadership that reinforces their credibility.
We do all this while still keeping human readers — like journalists, analysts, and buyers — in mind. We’re writing for AI, but we’re also still writing for you.
We Get Punch-Way-Above-Your-Weight Results
Leveraging a strategic mix of clever messaging, media relations, and digital content, our clients seize the spotlight and get the attention normally reserved for companies 10 times their size.
Forgive us for tooting our own horn for a moment, but here are a few examples of how we’ve exceeded expectations for our clients:
- OpenSSF doubled its media coverage year over year.
- Aqua Security earned 100+ media citations on a single research report.
- Flare generated more media coverage in its first 80 days with Look Left than it did during all of 2025.
We Win When Our Clients Win
We’re no strangers to the industry awards game. We’ve helped clients win hundreds of awards over the years, and we added to that number with the Cybersecurity Stars Awards. In addition to winning an award ourselves, we also helped several of our security clients secure wins in their respective categories:
- AISLE won for AI-Powered Vulnerability Management
- Barracuda won for Best Integrated Security Platform
- Cerby for Best Identity and Access Management
- Flare won for Cyber Threat Intelligence
- Intezer won for Security Operations Center (SOC)
- Picus won for Breach and Attack Simulation
Winning industry awards like these allows our clients to signal to potential customers that they’ve been validated as top companies in their categories. Plus, we get to brag about working with award-winning companies.
If you’re looking for a cybersecurity marketing and PR agency that understands complex technology, knows how to earn attention, and can help your company punch above its weight, let’s talk.
