View

Episode 7: Mark McClennan

To be truly successful, a PR campaign must be grounded in strong ethical principles, according to Mark McClennan of Ethical Voices Podcast.

Mark McClennan is the principal of EV Strategic Communications, and for more than 20 years, he has led PR campaigns for companies of all sizes - and in a wide variety of markets.  His passion for ethics and promoting impeccable professional standards led him to create the Ethical Voices Blog and Podcast in 2018. Each week, he features a PR professional discussing a tough ethical challenge they faced at some point in their career.

Mark is a  frequent writer on public relations, ethics, measurement and social media - and he often speaks at industry conferences and universities on these same subjects. He also served as the Public Relations Society of America (PRSA) National Chair in 2016.

On this episode of the Look Left @ Marketing Podcast, he joins Bryan Scanlon to discuss a wide range of ethical topics facing companies, especially during the coronavirus pandemic. Listen now, and be sure to subscribe to catch every episode. And listen to Bryan’s appearance on the Ethical Voices Podcast here.

Have an idea for the Look Left @ Marketing Podcast? Drop us a line at hello@lookleftmarketing.com.

Author
Tags
ethics
PR
marketing
crisis communication
podcasts

More Posts

See all
See all
Migrating to a new website can be a daunting task. Follow these five steps to preserve your existing SEO value and traffic.
For the second year in a row, Look Left has been named one of Inc.’s Best Workplaces. Here, some of our superheroes share what makes Look Left so special.
The ultimate rebranding project plan for B2B tech companies that want to reintroduce themselves to the world.
Look Left wins platinum and gold Hermes Creative Awards for work with Sopheon and Aqua Security.
Considering a rebrand? This post outlines a rebranding project plan for companies that want to reintroduce themselves to the world.
Get the most out of RSA 2023 with these marketing tips from Look Left.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.