View

Episode 7: Mark McClennan

To be truly successful, a PR campaign must be grounded in strong ethical principles, according to Mark McClennan of Ethical Voices Podcast.

Mark McClennan is the principal of EV Strategic Communications, and for more than 20 years, he has led PR campaigns for companies of all sizes - and in a wide variety of markets.  His passion for ethics and promoting impeccable professional standards led him to create the Ethical Voices Blog and Podcast in 2018. Each week, he features a PR professional discussing a tough ethical challenge they faced at some point in their career.

Mark is a  frequent writer on public relations, ethics, measurement and social media - and he often speaks at industry conferences and universities on these same subjects. He also served as the Public Relations Society of America (PRSA) National Chair in 2016.

On this episode of the Look Left @ Marketing Podcast, he joins Bryan Scanlon to discuss a wide range of ethical topics facing companies, especially during the coronavirus pandemic. Listen now, and be sure to subscribe to catch every episode. And listen to Bryan’s appearance on the Ethical Voices Podcast here.

Have an idea for the Look Left @ Marketing Podcast? Drop us a line at hello@lookleftmarketing.com.

Author
Tags
ethics
PR
marketing
crisis communication
podcasts

More Posts

See all
See all
Look Left shares tips and tricks that can help marketers use AI to increase productivity, scale content strategies, tell their stories and more.
Discover why Look Left account leads focus on creating a personal PR relationship with clients to drive better tech marketing results.
Our clients are asking about how to use AI in B2B Marketing. You probably are, too. Here are the answers to the most frequently asked queries we get.
Get to know Look Left's Senior Digital Strategist John Masserini.
Learn about generative AI tools like Google Duet AI, GrammarlyGo and Canva Magic Write in this post.
Didn’t make it to Content Marketing World 2023? No worries — here are three important takeaways for what matters most for succeeding in the year ahead.

Work with us

Shift the spotlight

Look Left helps disruptive tech companies dramatically increase share of voice to grab the attention of the market, buyers, builders and bots.