How Aqua Security scaled with Look Left
In 2021, Aqua Security reached $1B valuation — unicorn status. At this point of maturity, it was vital to accelerate corporate visibility during the critical growth period on its drive toward IPO.
They brought on Look Left Marketing to help them increase PR gains and category ownership as the best Cloud Native Application Protection Platform (CNAPP). Our strategy was simple: incorporate CNAPP messaging into every announcement, piece of contributed content and commentary to increase share of voice against competitors. The success speaks for itself.
Results
- Exceeded goal of 400 media placements by 35%
- Tripled open source coverage YoY in 2022
- More than 144 total placements for research in 2022
- #1 in CNAPP share of voice for 2022 (34% of global coverage)
- Regularly covered in leading publications including BleepingComputer, The Hacker News, Ars Technica, Dark Reading, InfoWorld, and SDxCentral
- Media coverage consistently drives referral traffic to Aqua’s website
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