Challenge
ngrok is the kind of company that the Silicon Valley dream was built on. The ingress-as-a-service company earned the love of more than 5M developers and achieved organic worldwide adoption. It doubled revenue year over year from more than 30,000 paying customers, including global leaders and emerging innovators, such as Databricks, Zendesk, Copado, Klaviyo and SonarSource. All this before raising a single dollar of capital.
As enterprise demand for ngrok grew, they raised $50M from Coatue and Lightspeed Ventures. To support this expansion, ngrok needed to make their messaging speak to both developers and the decision makers in adjacent departments who influence technology adoption. That’s where Look Left came in.
“I first met Bryan Scanlon in 2002. I am happy to say, this is the third time I have hired a firm he was running. There are few firms that understand the infrastructure software industry like Look Left.”
Ben Sabrin, Chief Revenue Officer, ngrok
Solution
Look Left conducted a messaging project with ngrok to position them as the simplified, API-first ingress-as-a-service platform. The Look Left team led extensive market research, executive and end user interviews and a series of workshops with ngrok to define their messaging and positioning.
With a strong message, Look Left launched ngrok’s $50M Series A and saw unprecedented coverage from tier one media outlets, including TechCrunch, VentureBeat and Business Insider.
Results
- 64 media hits for Series A funding announcement
- Coverage in tier one media outlets, including TechCrunch, VentureBeat and Business Insider
- 20% of funding stories included a backlink
- 4,200+ social shares of PR coverage
- Media outlets drive 3B+ monthly visits
